Month: February 2024

Mobile apps have become indispensable tools for businesses across the world, enabling them to connect with customers, streamline operations, and drive growth. Managing these apps across different devices and platforms can be challenging, which is where mobile app management comes in. Mobile app management (MAM) is a set of processes, technologies and policies that organisations […]

For many companies with a mobile app, the app’s success is not only measured by retention and churn rates or daily active users, but also by the revenue it generates. There are several ways in which the full potential of mobile app monetisation can be unlocked, ensuring not only the viability of the app but