Search engine optimisation (SEO) is a critical aspect of any online business. It helps your website appear higher up in search engine results, increasing visibility and driving traffic to your site. SEO keywords are words or phrases that people use to search for information on the internet. They are the foundation of SEO because search engines use them to match user queries with relevant web pages.
Once the SEO keywords that are relevant to your business and target audience have been identified, they need to be integrated into your website’s content. This is done in headings, meta descriptions and body text.
6 types of SEO keywords
- Short-tail keywords – These are short, generic keywords that are usually one or two words long, such as “shoes”, “books” or “fitness”.
- Long-tail keywords – These are longer, more specific phrases that are highly targeted and more likely to generate traffic from users who are looking for something specific. Examples include “best running shoes for women” or “vegan airfryer recipes”.
- Branded keywords – These keywords include your brand or company name, such as “Nike shoes”, “Apple iPhone” or “Netgen custom software development”.
- Latent semantic indexing (LSI) keywords – These words or phrases are semantically linked to your primary keyword and they can help search engines better understand the context of your content and improve your search engine rankings. For example, if your primary key phrase is “yoga mats”, your LSI keywords could include “yoga accessories” or “yoga poses”.
- Geo-targeted keywords – These are keywords that include a location or region, and are important for businesses that have a local or regional presence and wish to attract customers in specific areas. Examples include “pizza delivery in Sandton” or “hotels near Sea Point”.
- Intent-based keywords – These indicate a specific intent or action that the user wishes to take, and can help you better understand the user’s wants and needs and create content that meets them. Examples include “buy”, “subscribe”, “download” or “learn more”.
Let Netgen handle your SEO keywords
Netgen’s team of experienced web developers can help identify the right SEO keywords for your business and use them in your website in a way that delivers results. Contact us today to learn more about our services and how we can help take your website to the next level.